For the better part of three decades, the webinar has been one of the most underestimated formats in enterprise communication. The technology around it evolved slowly. The experience it delivered evolved even more slowly. Marketers made do with platforms built on foundations that predated the smartphone, the streaming era, and everything audiences now expect from video.
That changes today.
Webinar+ is Brandlive's answer to a question the market stopped asking because it assumed the answer was fixed: what would a webinar platform look like if it were built from scratch for how people actually watch video now?
The answer is a platform designed around the full demand generation motion, not just the broadcast. Creative tools and production workflows that give teams the ability to build something worth watching. Stylepacks that bring genuine brand identity into every frame. Greenroom, Brandlive's patented streaming and production technology, delivering broadcast-quality HD at enterprise scale. And EXO, an intelligent campaign engine that handles audience growth, personalized outreach, and post-event follow-up so teams can stop hoping people show up and start building programs that make sure they do.
Webinar+ was built in stealth over two years. Not to be incrementally better than what already existed. To be categorically different from it.
"We spent the last two years thinking deeply about what modern webinars should be, wondering why they don't look like what we watch on our phones and on TV, and started building to help teams go higher and defy gravity," said Sam Kolbert-Hyle, CEO of Brandlive.
The platform is available now. Teams transitioning from legacy platforms may be eligible to save up to 24 percent compared to current pricing, with full implementation and migration services included.
