Preparing For Sustainable Scale Amongst Pre-Show Buzz
The ₿ Word is a Bitcoin-focused initiative that aims to demystify and destigmatize Bitcoin through education and discussion. Led by the Crypto Council for Innovation and co-hosted by ARK Invest, Square, and Paradigm, The ₿ Word enlisted Brandlive to host and stream this content-packed, one-day event.
But even before the event started, The ₿ Word went viral – to little surprise and much celebration. Between trending Twitter hashtags and a CNBC article a full month before the event, Brandlive knew they’d have to build The ₿ Word with scale in mind, ensuring a smooth registration process and easy accessibility for attendees.
From the start of The ₿ Word all the way through the end, Brandlive was a true partner, building the event from the ground up with exceptional content, run of show, branding, pre-production, and more.
Making All Aspects of the Show Special
The ₿ Word’s one-day event packed in 45 presenters, including 18 pre-recorded sessions and one live presentation. With so many pre-recorded segments, the Brandlive team put a special focus on making that content equally as dynamic and engaging as the live content.
One of the biggest factors for the success of the pre-recorded sessions was utilizing the tech check and rehearsal features within Greenroom. By having weekly check-in meetings and constant communication, even the biggest celebrities (like Elon Musk, Jack Dorsey, and Cathie Wood) were able to get together without any scrambling around.
While the pre-recorded segments exceeded expectations, the live segment of The ₿ Word was noteworthy in its own right. CNBC ended up broadcasting the segment – and when they streamed it and the content mirrored the broadcast quality of the major news network, it was a huge win for both Brandlive and the event itself.
Another important aspect to incorporate into the event was highlighting presenters and sponsors within a cohesive audience experience. With that in mind, Brandlive’s design team custom-built a comprehensive website – as well as all event branding, visual and promotional elements, and even the logo – to ensure The ₿ Word took center stage as its own brand.
The unified design allowed every presenter to shine without overshadowing the overarching event branding. And, during the many pre-recorded sessions, attendees were made well aware that they were tuned in to a high-quality event, not just another pre-recorded meeting.
Impact Even After the Curtains Closed
As thrilled as the team was about the immediate pre-show buzz and the success during the actual event, they wanted The ₿ Word conversation going long-term. Today, the Crypto Council for Innovation and its co-hosts continue to utilize the site that the Brandlive team created for The ₿ Word, enabling a more informed discussion about the innovative role Bitcoin can serve for institutions across the globe.
