Cognizant & Brandlive: A Fresh Take on Internal Communications
Snapshot
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Internal Comms
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Elevated Storytelling
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Global Engagement
Big stories deserve better formats
Cognizant’s internal communications have always played a crucial role in connecting its global workforce—but as the company scaled, so did its need for more dynamic storytelling. Traditional tools weren’t built for engaging an audience across time zones, teams, and regions. The challenge wasn’t a lack of content—it was unlocking a better way to share it.
The opportunity was clear: elevate everyday communications with production value, intentional design, and a format that felt more like broadcast and less like a meeting. And with that goal in mind, Cognizant turned to Brandlive.
More than just messaging—now, it’s programming
In 2024, Cognizant expanded its relationship with Brandlive to support a wider range of internal events—from all-hands meetings and hybrid town halls to quarterly business reviews and content showcases. The company now produces nearly 100 events a year using Brandlive’s production tools and services. Each one is thoughtfully branded, professionally edited, and structured to drive attention and retention.
From multi-feed setups and custom Greenroom graphics to on-site production in major regional hubs like London and New York, Brandlive helps Cognizant deliver internal content with the same care and clarity as a public broadcast. The result is a level of consistency and quality that employees recognize immediately—and content that feels worth watching.
Connection built through craft
What once felt like routine updates now come to life as polished, story-driven experiences. Brandlive’s post-production team supports Cognizant with editing, graphics, and distribution-ready assets, ensuring that communications are just as effective after the live moment as they are during. Executive visibility, initiative rollouts, and business milestones all get the creative treatment—without adding pressure on internal teams.
Even in the absence of splashy announcements, the format itself helps drive culture and connection. When communications are elevated, they signal value. Cognizant’s teams know that what they’re hearing matters—because the experience shows it.
Internal comms with external-level impact
Cognizant has always prioritized keeping employees informed and aligned—but now, the delivery matches the importance of the message. With Brandlive, they’ve created an internal content strategy that reflects the company’s ambition, creativity, and care for its people.
Behind every polished show is a partnership built on trust. Together, Cognizant and Brandlive are proving that internal doesn’t have to mean invisible. It can be bold, engaging, and built to last.
