Two music legends, Joan Jett and SAINt JHN, lined up to go live. Four teams of stakeholders to coordinate—and a last-minute host cancellation.
Production pros who leapt into action and a seamless backstage experience for stars, presenters, and event producers.
A broadcast-quality event that garnered media buzz and earned ovations from fans and presenters alike.
Ready to rock ‘n roll
On April 20, 2021, the team at Praytell—a category-shifting creative communications agency—was getting pumped. Their client, Can-Am, had just launched a bold new campaign—The Outliers—featuring Joan Jett and SAINt JHN tearing through LA on Can’Am’s three-wheeled motorcycles. Now Praytell and Can-Am were two days away hitting the digital stage with the campaign’s tentpole event: a live panel session featuring the two music icons.
And then, fate stomped on the brakes: the event’s host had to cancel at the eleventh hour. It was scramble time: a legendary Rock & Roll Hall of Fame inductee and a modern-day hip-hop visionary writer and producer were waiting!
The power of partnership feat. Brandlive
Luckily, Praytell is one of Brandlive’s authorized resellers—so they had a powerful platform and rockstar support at their fingertips. They let Can-Am know with total confidence that the event would go off without a hitch. Praytell set out to find a new host and, with the Brandlive team on board, set the stage for a seamless show.