UNICEF makes a difference for children all over the world—but the pandemic shuttered events that brought philanthropists together
A production dream team that built a bold new virtual event to more than make up for cancelled IRL fundraisers
A seamless, cinematic fundraiser that engaged donors new and old—and sparked unprecedented giving for children around the globe
Every child deserves a chance
Over the last 80 years, the United Nations International Children’s Emergency Fund (UNICEF) has built an unprecedented global support system for the world’s children. To support UNICEF’s global mission of giving every child an equitable chance in life, UNICEF USA hosts nine major fundraising events each year.
But in 2020, the COVID-19 pandemic put in-person events on pause—leaving fundraisers scrambling to sustain the cause.
Brandlive: partners in production for philanthropy
UNICEF USA was determined to make a quick pivot to virtual for their December 2020 Changemaker fundraiser, but needed a partner. Then serendipity struck; UNICEF USA team members attending a Biden for President event were wowed by the campaign’s platform. When they discovered the campaign was using Brandlive, they reached out immediately—and took their fundraising events virtual for the first time in their long history.