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A Winning Partnership: Biden-Harris 2020 and Brandlive

When the pandemic put in-person plans on pause, the Biden-Harris campaign pivoted quickly – and successfully – to virtual events powered by Brandlive.

Biden Presidential Campaign virtual events at Brandlive

The Event

  • 315 events in 177 days
  • 50+ unique presenters
  • 3 custom integrations

The Success

  • $30M+ raised
  • 4.7M+ page views
  • 913,000+ registrations
  • The Challenge: Connect with voters across the country and produce campaign events for the presidential election of a lifetime – all online and all of a sudden.
  • The Solution: Brandlive provided video production expertise, along with unparalleled audience insights, fully customizable branding, and airtight security to keep the campaign moving along.
  • The Impact: By streaming nearly two events a day over a period of seven months, the campaign reached millions of voters and raised millions of dollars, ultimately leading to winning the 2020 presidential election.

An Election Year Like None Other

2020 was an unprecedented year on many levels, and that year’s U.S. presidential election was no different. With the pandemic starting to wreak havoc on every aspect of our lives beginning in March, the Biden campaign knew they had to make a shift – and fast.

Virtual events weren’t exactly on the forefront of anyone’s mind, and the idea of leading a campaign online was daunting. And when you factored in the breadth of event types that were needed – fundraisers, town halls, endorsement speeches, concerts, and more – there seemed to be more challenges than solutions.

But like all of us, we rolled-up our sleeves and pulled ourselves up by our bootstraps to figure out how to move forward. So in May, the campaign pivoted and sought a new virtual partner with Election Day just seven months away.

When Others Couldn’t, Brandlive Could

The Biden campaign knew what they wanted when looking for a virtual production partner, and one of the most important components was having the ability to better understand their audience.

Despite experimenting with Facebook and Twitter, the Biden campaign chose to partner with Brandlive. On other platforms, they were unable to see who was attending campaign events. They were also looking for customized audience data about event guests, as well as info on page views, viewer retention, product clicks, and donation data. Brandlive could offer all and more.

It’s vital for any political campaign to understand who is engaging with us. There are millions of people in our audience, and we need to know who they are so that we can effectively communicate with them.

-Biden Campaign, team rep

It was also important to fully own the look and feel of their broadcasting destination, which wasn’t possible on other platforms. Every event was designed and customized to the campaign’s specs, and Brandlive worked with the Biden team to set up the broadcast on the client’s domain.

As a result, the audience saw a virtual event fully branded and hosted by the Biden campaign – with no mention of the Brandlive platform anywhere visible to attendees – directly on the campaign website, keeping the spotlight on the important messages during the event.

And as with anything presidential, the security had to be top-notch. Brandlive’s comprehensive and fully adaptable security capabilities delivered a completely secure digital experience across all events. These and other robust measures gave the Biden campaign the top-tier security and confidence they needed.

President-elect Biden addresses nation via a Brandlive virtual event

Biden, Harris, and Brandlive: A Winning Ticket

Together with Brandlive, the Biden campaign produced an astonishing 315 star-studded events, featuring appearances by President Barack Obama and Hillary Clinton; the original casts of Hamilton, The West Wing, and Star Trek; and comedians including Amy Poehler and Maya Rudolph.

Through their spry problem solving, adaptability and hard work, the tenacious Biden-Harris team won the 2020 U.S. presidential election, proving that it is possible to make progress and effect change when you have the right people and the right tech by your side.

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