How SAXX Reinvented the Sales Meeting

A Brand Built on Performance

SAXX is known for designing underwear that works as hard as the people wearing it—so when it came to enabling their sales team, expectations were high. Twice a year, the brand launches new lines to reps across North America and beyond, introducing fresh prints, bold fabrics, and seasonal campaigns. But their existing approach to sales meetings wasn’t keeping up.

What once happened in person became virtual overnight. And while internal tools got the job done, they didn’t reflect the energy or identity of the brand. Meetings felt static. Experiences were disconnected. And the logistics of gathering a global team were only getting more complex.

That’s when SAXX found a better way, with Brandlive.

A Smarter, Sharper Workflow

SAXX restructured their seasonal sales meetings to run smarter—with a format that now blends pre-recorded content, centralized access, and a dynamic live experience.

Ahead of each meeting, reps log in to explore on-demand product videos that preview the upcoming line. They get the lay of the land—new fits, seasonal trends, material innovations—so by the time the full live session begins, they’re ready to go deeper.

And when it’s time to bring the global team together, they join a single, streamlined session. No scattered links. No tech gymnastics. Just one place for everyone to rally around the brand and its latest drop.

Brand-Level Polish, Global Reach

With the right production tools and creative support, SAXX turned a business meeting into a brand moment. Instead of defaulting to screen shares and static decks, the team builds full sets, layers in content, and delivers a cohesive, high-quality experience that mirrors their retail presence.

“It just feels elevated. The feedback we get is always about how smooth the experience is—how polished and easy it feels.”

That consistency has become a key differentiator. Whether tuning in from Toronto or Tokyo, reps get the same bold, energetic, on-brand experience.

A Team That Gets It

SAXX didn’t just need a platform—they needed a partner who understood their vision and could help bring it to life. One that could handle the logistics while unlocking creative potential.

“They bring our ideas to life. It feels like they’re part of our team.”

By combining purpose-built software with production support and hands-on collaboration, Brandlive helped SAXX streamline their meetings, strengthen their message, and scale their brand—without sacrificing creativity or control.