Elevate Your Webinars and Events With Storytelling

If you’re looking for a way to take your Webinars and events to the next level, storytelling is the answer. Storytelling methods remain one of the most effective ways to communicate your message and increase engagement.

Audiences are inundated with content nearly 24/7; one study even shows that the average person consumes over 11 hours of media every single day. In order to get your audience’s attention (and keep it), it’s imperative to tell a story that’ll keep them hooked, engaged, and excited to tune in.

 

Storytelling Methods to Meet Your Marketing Goals

When planning your next webinar, it’s important to keep in mind why you’re hosting it. Every webinar has a purpose, but what that purpose is can vary depending on what your goal is. Are you trying to raise brand awareness or engage with your audience? Maybe you’re looking to generate a certain amount of leads. No matter what your goals are, understanding them will help hone in on the message you want to tell – and the story you’ll use to tell it.

Of course, knowing your audience is just as important as understanding your goals. Knowing who you’re speaking to will help make sure you’re telling the right type of story that will engage them. With a clear idea of both your message and your audience, crafting an engaging webinar becomes that much easier.

We live in a world where content is king. The average person consumes over 11 hours of media every single day, and it’s imperative to get your audience’s attention (and keep it). So pairing good Storytelling with a platform that puts video content at the forefront is critical to keep them hooked, engaged, and excited to tune in. 

How Storytelling Methods Can Help in Engaging an Audience

Using storytelling methods to connect with your audience on an emotional level is a powerful way to get them interested in what you have to say. When brands use stories in their webinars, it often leads to more people buying what they’re selling.

“Research shows that 55% of people who enjoyed the storytelling aspect of a brand's webinar are more likely to make a purchase.”

To make webinars more engaging and effective, you need to focus on compelling speakers and the story. These elements should be the backbone of your webinar, supported by the production and platform to present it all in an engaging way. 

There are many different techniques you can use to build an engaging webinar that focuses on the story:

 

  • Keep Your Customer Top of Mind
    Above all else, the most important thing to remember when choosing a storytelling method is to keep your audience top of mind. What will resonate with them? What will grab their attention? How can you deliver your message in a way that will resonate long after the event is over? By keeping your customer front and center, you’ll be able to choose the right story for them every time.

 

  • Intentionally Use Color and Imagery
    The colors and motion graphics you use can have a big impact on how your story is received. Whether you’re using your brand’s color scheme or creating something completely custom, knowing how colors and imagery can set the tone of your show is crucial in virtual event engagement. The right graphics package can elevate your story and set your audience up to be more receptive to your unique message.

 

  • Break Up Your Storytelling Methods with Segments
    Webinars are an excellent way to share information and build relationships with your audience. But in order to hold their attention, it’s important to break up your story into segments. This will help them to better digest the content and stay engaged. When planning and recording your segments, keep brevity in mind. Stay laser-focused on your message and the purpose of your event. And use new music, a different shot, or a new speaker to keep things fresh and engaging. By following these tips, you’ll be sure to capture and keep your audience’s attention.

 

  • Utilize Interactive Elements for Virtual Event Engagement
    Interactive elements are key when it comes to virtual event engagement. Give your audience opportunities to do something during your event so they stay active and engaged, rather than simply watching and getting sleepy or distracted. Utilizing things like polls, chat features, and Q&A sessions will help keep your audience engaged and allow them to participate in the event in a meaningful way.

“Storytelling is a proven method for boosting conversion rates by 30%”

Marketing teams who host webinars and events and adopt the power of storytelling will engage and inspire their audiences. When done correctly, stories can help businesses build trust, establish emotional connections, and differentiate themselves from their competitors, with the benefit of generating more leads.

How to Produce Impactful Webinars

Check out our insider tips, best practices, and data from thousands of events to help you produce impactful webinars.

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