Together with Brandlive, Block’s Investor Day Event Clocked in Over 3 Million Minutes Watched

With their recent global Investor Day event, Block – the global fintech company that runs payment tools like Square and CashApp – hit the jackpot in terms of turnout and measurable success.

Their big day had two key goals: to level-up the content in their presentations, and to expand audience reach by taking the event virtual. 

Block worked with Brandlive to build a unique and branded experience that delivered polished video content worth tuning in for. With 3 million minutes watched and 5,000 investors & funds tuned in live for the event (including 1/3 joining in on mobile) Block’s Investor Day showed the world they are the leader in the financial services and mobile payments industry.

In this episode of Keys to the Magic, we chat with Thomas Iwasaki, Brandlive’s Chief Product Officer, to discuss how the features of the Brandlive platform helped to showcase their A-list speakers, how to better reach your global audience, and more.