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Top Wins: Brandlive Delivers 315 Virtual Events for the Biden-Harris 2020 Campaign

Most watched event (566,000+ views): Joe Biden for President Grassroots Fundraiser with the Original Cast of Hamilton:
October 17, 2020

President Biden speaking live on the Brandlive platform
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The events

  • 315 events in 177 days
  • 50+ unique presenters
  • 3 custom integrations: ActBlue, Mobilize, and a custom API connection

The success

  • $30M+ raised
  • 4.7M+ page views
  • 913,000+ registrations

The challenge

The Biden campaign had just 177 days to produce 315 campaign events, from town halls to concerts—and they had to do it all virtually.

The solution

Virtual production pros hit the ground running with a simple, flexible platform that kept the campaign moving full steam ahead.

The impact

The campaign hit the mark with an average of 1.8 events per day over seven months, a vibrant variety of formats—and a huge audience engaged.

A historic, demanding campaign

The 2020 US presidential campaign was one for the history books. Facing a deadly pandemic, the Biden campaign worked tirelessly to navigate the uncharted waters of the virtual campaign trail. The sheer number of events they needed to produce was daunting. And the breadth of event types—from town halls to fundraisers to concerts—posed even more challenges. Then, in May 2020, the campaign decided to seek a new virtual partner—with Election Day just seven months away.

When you’re producing as many events as we do, there are unique needs for each one... Brandlive was able to help us create event pages that met each varying need, with engagement features that our audience loved.

Biden campaign team representative

Biden + Brandlive: ready to go the distance

The Biden campaign team needed a partner who could deliver at scale, and Brandlive was up to the challenge, producing 315 custom-branded, star-studded events, featuring:

Over 4.7 million constituents turned out across the events; read on to find out which events topped the charts.

Success by the numbers

The numbers tell the tale, and this collab is a story of virtual victory. The Biden campaign and Brandlive committed to a grueling and varied campaign schedule—and their efforts paid off big at the ballot box.

Key metrics

  • 315 events within 177 days—an average of 1.8 events per day.
  • 50+ unique presenters.
  • $30M+ raised.
  • 4.7M+ total page views, and counting.
  • 3.2M page views for the most-watched events.
  • 913,000+ custom registrations.
  • 3 custom integrations: ActBlue for donations, Mobilize for event registrations, and a custom API connection to send attendee data back to the campaign CRM.

Most-viewed events

The top three most popular Biden virtual campaign events, in terms of overall views, were:

  1. Grassroots Fundraiser with the Original Cast of Hamilton (October 17, 2020)—566,000 views and counting.
  2. Grassroots Fundraiser With President Barack Obama (June 23, 2020)—469,530 views and counting.
  3. President-Elect Joe Biden and Vice President-Elect Kamala Harris Address the Nation (November 8, 2020)—469,530 views and counting.
wo virtual events for Biden's campaign hosted on Brandlive

Highest registration numbers

While people could attend many events without registering, almost half of the events required guests to register, which included filling out custom registration fields. The registration data allowed the team to build a rich set of viewer profiles, which were used across the campaign.

The top three most popular Biden virtual campaign events with registration were:

  1. Grassroots Fundraiser with the Original Cast of Hamilton (October 17, 2020)—157,798 registrations.
  2. Grassroots Fundraiser With President Barack Obama (June 23, 2020)—152,832 registrations.
  3. Grassroots Fundraiser with Kamala Harris, Hillary Clinton, Amy Poehler and Maya Rudolph (September 14, 2020)—83,578 registrations.

Big Wins

  1. High volume + endless variety made easy

    Variety and volume were the order of the day: the Biden campaign team hosted all types of events: fundraisers, town halls, endorsement speeches, concerts, and more.

    A Biden campaign team member said, “The Brandlive platform is versatile enough to facilitate any type of event. When you’re producing as many events as we do, there are unique needs for each one. Different feature functionality is required for a fundraiser gala and a concert, for example. Brandlive was able to help us create event pages that met each varying need, with engagement features that our audience loved.”

  2. Data that makes a difference

    After hosting and producing hundreds of events, the Biden campaign team gained event analytics galore. In addition to tracking views and number of custom registrations, they acquired valuable insights about all aspects of the events—and now they can put those insights to work to:

    • Enhance their understanding of their audience and improve communications with each unique type of guest.
    • Measure event success—specifically, its relationship to various event features’ functionality.
    • Inform future virtual event planning.
  3. Building a stand-out virtual campaign

    The intense schedule and wide variety of events weren’t the only challenges the Biden campaign overcame along its historic virtual trail. Find out how Brandlive’s custom branding, stellar security, and more helped the virtual campaign bus travel smoothly: A winning partnership: Biden-Harris 2020 and Brandlive.

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